Why Most Sellers Don't Know Their Real Profit (And How to Fix It)

Ask most marketplace sellers their profit margin and you'll get a guess. That's because true profit hides behind four moving costs: material, labour, postage and platform fees — and each varies per order.

Material cost is obvious but often estimated rather than tracked. Labour is routinely ignored, especially for made-to-order goods where your time is the real input. Postage fluctuates by weight and destination. And platform fees compound — final value fees, payment fees, promoted listings.

The result is sellers who think a £25 item makes £15, when after everything it makes £6. Scale that across hundreds of orders and the picture changes completely.

The fix is costing every order to the penny, automatically. Synqro tracks all four costs per order and shows net profit by product, channel and account — so you finally know which lines actually make money.